COMPANY PROFILE
Longrich, a Chinese Multi-Billion Dollar
company Established in 1986; has been in existence for 32 years, with its
research and development institutions in American, Japan, France & China focusing
on development, production and provision of health and beauty products for
global consumers. Longrich has over 2,000 products from eight different
categories such as: Cosmetics, Healthcare products, Household equipment,
Furniture, Real-estate & Logistics. Longrich is known for product quality,
which attributes to the reasons why they manufacture products under Original
Equipment Manufacturer (OEM) for big companies like Forbes, GSK, Carrefour, Walmart,
Unilever, Marks and Spencer, Avon, Tesco, Procter and Gamble amongst others.
Longrich is the largest
and most advanced center for the research,
development,
manufacture and sales of cosmetics and healthcare
products in China, with
their trade mark in 184 countries & products in over 50 countries of the
world.
The company's visionary
Chairman Xu Zhiwei is one of China's top Entrepreneurs. The Company is rated
42nd in 2014 direct selling news (DSN) top 100 MLM companies
in the world.
The company owns 3% of China's
GDP & a 5Star Hotel. Longrich
Company Ltd
has its institution in America and has its production center in Japan, America
and China. They have been in operation globally for over 30years and are
spreading their tentacles to all continents.
They are
currently in other continents and spreading in Africa. They are ISO (International
standard organization) certified.
Since
our foundation in 1986, Longrich has been gone through a great and steady
development so as to become today a world-famous company of cosmetic brand and
healthcare industry. An investment of 600 Million RMB was made on build China’s
most advanced and world class intelligent factory.
Longrich
manufactures Top quality fast moving unique and highly effective products like
Superbklean Anion sanitary napkins and Panty liners, Mosquito repellent sprays,
Bamboo Charcoal soaps, Toothpaste, Antiperspirant roll-on, Energy cup, Classy
style energy cups, Sheep placenta SOD body cream, Herbal body wash,
Mouth-fresheners, Hand-cream, Wine, Calcium, Nutriv instant drink, and Cordyceps
coffee. The catch is in achieving FINANCIAL FREEDOM through this opportunity
offered by Longrich, if you decide to become a distributor. Longrich
distributes its innovative products through highly motivated independent
distributors using Networking Marketing method, but unlike other network
marketing companies it offers greater profitability and flexibility.
During the French cultural activities, Longrich products were the
only cosmetics gifts designated for the French guests. Longrich has also been
for many years one of the top ten and leading cosmetic enterprises in China
with products such as “Longli snake oil, Evergreen, hand cream, etc…” and 17
series of products were given the prices of “outstanding products Award” and
were presented at the achievement exhibition of the 60th anniversary of the
foundation of the People’s Republic of China.
HISTORY
Born
in a family of farmers, during one of the hardest periods of Chinese society,
the founder of Jiangsu Longliqi Group Mr. Xu Zhiwei started his career in the
field of his parents. In the early 1980s, when the Chinese economic reforms
began, he shifted from farming work to household businesses and became a
brilliant carpenter. Later, he extended his business, founded Changshu Snake
Industry Company on August 26, 1986 which was a predecessor of Longrich, he
then developed pure snake power capsule in 1992, in that same year the longrich
logo design was finalized which drew inspiration from traditional Chinese
philosophy of Yin and Yang, a Chinese myth of two dragons/ snakes playing with
fiery ball, an ancient Chinese coinage which represents a combination of
Chinese culture and Longrich ambition. In 1996, Jiangsu Longrich group was
formed, Jiangnan University and Shanghai Medical University jointly developed
“Bio-enzyme snake Cosmetic” products that enable Longrich to successfully lead
the daily chemical industry in china with items such as SOD lotion and Longliqi
Hand cream. The company applies many Market-oriented strategies; one of them
was the “Available for All” concept that enabled thousands of Chinese customers
without any social distinction to afford products and use them. With the same
price strategy (nationwide), Longrich was able to sell its products in every
city and county in China. The company was the first Chinese Cosmetic company to
hit 100 Million RMB of annual sales.
On
March 9, 1998, Longrich officially announced that its three best-selling skin
care products would come on the market, thus marking longrich’s entrance to
personal care industry. September 2003, longrich bid for a prime time
commercial slot on China Central Television (CCTV) as the first step to
implementing its Leading Brand Strategy, this made the company one of the
national well-known enterprises for household and cosmetic products. The period
2006-2009 marked product innovation and market expansion. The company has strengthened
its Research and Development capabilities, has improved consumer experience by
developing more high-end Skin Care and Health Care Products so as to integrate
the international market. On July 22, 2009, Longrich obtained the “Direct
Selling License” from the Ministry of Commerce People Republic of China (Bureau
of Direct Selling System) and became the 24th Chinese company that has acquired
the direct selling license
In September 2011,
Longrich Global Marketing Headquarters was officially put into use. Our new
modern manufacturing plant was ready to serve local and international customers
since 2012. Taking into consideration its international expansion strategy,
Longrich redefined its corporate logo “Longrich”, has set up Research and
Development Institutions in the United States, France and Japan which added to
those in China, 8 R&D centers in total. Products are sold in more than 50
countries around the world. In December 2013, the company has 13 international
branches. In December 2013, longrich held 2013 Direct Sales Market Strategy
Summit, at which Mr. Sean Xu was announced to be the appointment of Mr. Xu
Xiaoping in the post of CEO in succession, this marked the beginning of a new
chapter in the development roadmap of Longrich. The new Chief Executive Officer
is engaged to bringing new reforms in management, improve the company image and
upgrade brand awareness.
This
period is marked product innovation and market expansion. The company has
strengthened its Research and Development capabilities, has improved consumer
experience by developing more high-end Skin Care and Health Care Products so as
to integrate the international market. In July 2009, Longrich obtained the
“Direct Selling License” from the Ministry of Commerce People Republic of China
(Bureau of Direct Selling System) and became the 24th Chinese company that has
acquired the direct selling license.
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